Integrating Milling Tool Industry with Environmental Equipment to Help Businesses Achieve Net-Zero Goals
An Interview with Mr. Lin Chih-Wei, General Manager of Yu Hsiang Precision Tools Co., Ltd., and Ms. Chen Yi-Ping, General Manager of BAOTAI Co., Ltd.
Published on July 13, 2023, 10:37 AM • Marketers
｜Article by Marketing People｜Cover Photo by Marketers
At first glance, milling tools may appear cold and industrial, but they are essential for metal cutting—from the small casings of smartphones to the large turbine propellers of aircraft. To provide the manufacturing industry with more diverse options and respond to the global commitment to net-zero emissions, the milling industry is inevitably moving towards eco-friendliness. As mist is generated during tool grinding, causing potential pollution, manufacturers developing environmental equipment such as oil mist collectors are playing a crucial role.
In this episode of "Real Marketing Results," producer and host Huang Fang-Chi invited Mr. Lin Chih-Wei, General Manager of Yu Hsiang Precision Tools Co., Ltd., and Ms. Chen Yi-Ping, General Manager of BAOTAI Co., Ltd., to share their business and service philosophies. Echo Hsueh, Secretary-General of the International Digital Marketing Association, also analyzed the key marketing strategies behind cross-industry collaborations. Don't miss this episode!
Yu Hsiang Precision Tools: Full-Service Integration of the Milling Tool Industry with Consultant Expertise as a Competitive Edge
Facing an era of diversification, Mr. Lin Chih-Wei, with over 30 years of experience in the milling tool industry, shared that while companies in the past typically focused on manufacturing a single brand of cutting tools, he envisioned offering manufacturers a broader range of options. Recognizing that many brand sales representatives lacked deep expertise in machining, Lin leveraged his own advantage—20 years in machining and 10 years in cutting tool sales—to establish Yu Hsiang Precision Tools Co., Ltd. in early 2023. By offering comprehensive services and acting as an industry consultant, Lin differentiates his company from traditional milling tool businesses, making Yu Hsiang Precision Tools stand out with distinct strengths and industry appeal.
Lin Chih-Wei Values Sustainability: Cross-Industry Collaboration with Taiwan’s Leading Oil Mist Collector Brand LEE’S
After establishing a clear market positioning for Yu Hsiang Precision Tools, Lin Chih-Wei expanded the company's offerings to give the manufacturing sector more diverse choices. A strong advocate for environmental sustainability, he was concerned about the pollution caused by mist generated during tool grinding. To address this, he formed a strategic partnership with LEE’S, Taiwan’s innovative leader in oil mist recovery technology, operated by BAUTAI Co., Ltd. Furthermore, Lin actively embraced digital marketing, leveraging his consultant-style personal charisma to build professional credibility and visibility within the industry.
Mr. Lin Chih-Wei, General Manager of Yu Hsiang Precision Tools Co., Ltd.
LEE’S Oil Mist Collectors: Leading Industrial Environmental Solutions to Support ESG Deployment
LEE’S, the innovative leader in Taiwan’s oil mist recovery systems and operated by BAUTAI Co., Ltd., is named after its founder "Lee." The parent company, established in 1989, has been active in the mechanical components industry for over 30 years. Drawing on extensive industrial processing expertise and responding to the growing global environmental awareness, LEE’S envisions itself as the solid backing for industrial enterprises—dedicated to providing professional and sustainable equipment that advances industrial ecosystem purification and environmental sustainability.
BAUTAI’s Innovative R&D: Empowering Enterprises with 2–4 Times Energy-Saving Environmental Solutions
With increasing global focus on environmental protection and sustainability, BAUTAI Co., Ltd. has broken through traditional filtration methods and launched several types of industrial environmental purification equipment. Their four major product lines include machine tool oil mist collectors, oil-water separators (for separating coolant oil and water), and industrial air purifiers. BAUTAI has earned multiple international patents, EU safety certifications, and prestigious awards. Notably, their equipment achieves 2 to 4 times higher energy efficiency.
The benefits of energy savings go beyond reducing utility bills—they improve internal cost control and enhance corporate governance and future growth potential. From a broader perspective, their environmental initiatives help enterprises strengthen their carbon credit bargaining power and demonstrate a real commitment to ESG (Environmental, Social, and Governance) principles.
Chen Yi-Ping Shares Monthly ESG Industry Insights, Becoming a Key Advocate for Green Industrial Recycling
With over 30 years of experience in mechanical components and a keen grasp of global ESG trends, BAUTAI Co., Ltd. has become a strong ESG support partner for major corporations. The company actively invests in digital marketing, first establishing a corporate website and then publishing monthly industry insights. Through these efforts, BAOTAI has built strong ties with the industry and become a major driver in promoting energy-saving, environmental protection, and green industrial recycling.
Supporting Taiwan's Industrial Growth: Using Marketing Insights to Empower Digital Transformation
Tune in to watch Episode 25!
Report from：https://today.line.me/tw/v2/article/mWaDgZn